Maxwell Consulting

Financing for Startups


BruceMaxwell.2Bruce is a Venture CFO, providing interim CFO services to help startups get organized and funded. He also provides portfolio troubleshooting and due diligence services to venture capitalists. He is a specialist in the construction of business plans and financial projections and has raised over $90 million in venture and angel funds. Bruce has operated his practice since January of 1998, serving corporate clients such as Freescale, Volantis, Unplugged, and Arcturus Networks and venture clients such as J&W Seligman and Outlook Ventures. Before starting his own practice, Bruce served as CEO of Positive Communications, a paging services firm. Bruce founded Positive in 1992, grew it to over $40 million in annual sales and 450 employees, and sold over a million pagers. Prior to Positive, Bruce held various positions with Voysys, AT&E, and Chemical Bank. Bruce holds a BA from Swarthmore College and an MBA from Stanford University. He taught classes in Entrepreneurship for the MBA program at St. Mary’s College, Moraga, CA., and currently teaches or mentors at seven different accelerators.