Maxwell Consulting

Financing for Startups

BruceMaxwell.2Expert services including:

  • Guidance on the entire process of starting a new venture
  • Go-to-market strategy optimization
  • Business model fitting
  • Raising debt and equity
  • Development of highly sophisticated Financial Models to drive Financial Projections, Budgets, Forecasts and Valuations.
  • Advice on complex transactions
  • Turnarounds

I am a specialist in the art of starting and financing new ventures.  I have helped to launch 107 companies. I have made over 650 pitches to Venture Capital firms and raised over $78 million in equity from VCs and Angels.  I am also an entrepreneur in my own right, having founded four companies and grown one of them to $40 million in sales and 450 employees.  Clients range from single entrepreneurs seeking to get out of the garage to established firms seeking to raise private equity.  My heart goes out to anyone with the courage to step out on that plank and found their own company.

For clients looking to raise capital, I don't just "make introductions."  I do the heavy lifting required to model the business, develop an Operating Plan, optimize the strategy to be articulated to investors, create Financial Projections, and write the Business Plan and other documents required for due diligence.  I will guide the management team along the entire journey from finding investor prospects to closing a deal.

I typically function as a Fractional CFO for your company, although my skillset encompasses every major executive role.  Sometimes I am asked to take the role of Interim CEO in order to raise the capital needed to attract the right long-term CEO.  I have eight years of direct operating experience as CEO of my own startups and another 6 years as Executive Chairman.

I never ask for a percentage of your deal.  I never ask for a retainer.  I charge for my time, and nothing more.

To condense 25 years of starting companies into a single sentence, I will say this:

The amateurs are always trying to maximize the pot of gold at the end of the rainbow, while the professionals are always trying to minimize risk on the road to cash flow breakeven.


Bruce has the rare talent of understanding both technology and finance and making it accessible to customers, partners and employees...Bruce is highly ethical and always does the 'right thing'. 
- David Zack, Technology Director, Oxford University Press