Maxwell Consulting

Financing for Startups

BruceMaxwell.2Expert CFO services including:

  • Raising debt and equity
  • Guidance on the entire process of starting a new venture
  • Development of highly sophisticated Financial Models to drive Financial Projections, Budgets, Forecasts and Valuations.
  • Advice on complex transactions
  • Turnarounds

I am a specialist in the art of starting and financing new ventures.  I have helped to start 79 companies. I have made over 650 pitches to Angels and Venture Capital firms and raised over $78 million in equity.  I am also an entrepreneur in my own right, having founded three companies and grown one of them to $40 million in sales and 450 employees.  Clients range from single entrepreneurs seeking to get out of the garage to established firms seeking to raise private equity.  My heart goes out to anyone with the courage to step out on that plank and found their own company.

For clients looking to raise capital, I don't just "make introductions."  I do the heavy lifting required to model the business, develop an Operating Plan, optimize the strategy to be articulated to investors, create Financial Projections, and write the Business Plan and other documents required for due diligence.  I will guide the management team along the entire journey from finding investor prospects to closing a deal.

Unless you already have one, I typically take the role of Interim CFO for your company.  Sometimes I am asked to take the role of Interim CEO in order to raise the capital needed to attract the right long-term CEO.  I have eight years of direct operating experience as CEO of my own startups and another 6 years as Executive Chairman.

I never ask for a percentage of your deal.  I charge for my time, and nothing more.

Bruce has the rare talent of understanding both technology and finance and making it accessible to customers, partners and employees...Bruce is highly ethical and always does the 'right thing'. 
- David Zack, Technology Director, Oxford University Press